Do I like Every Burger?

I buy snacks all the time. Especially for work I'm not keen on, I use a snack as a reward while I do it.
What I buy isn't always fixed — I pick by mood that day — and what I bought then was a snack called "Every Burger."

In case you don't know: Every Burger is a chocolate candy shaped like a hamburger, in a package a bit like the snack "Pie no Mi," with burger-shaped chocolates inside.
I didn't remember seeing it much lately, so I bought it thinking I'd try it again after a long time.

I got home and ate it — very good. No, really good. More than that: among snacks, it's a flavor I really love. I noticed that.
Why hadn't I recognized Every Burger that way until now?

Or rather — looking back, when I choose a snack I don't even decide by ranking of flavors I like.
That seems like a fairly important problem.

Sure, it changes with the day's mood, but it's only about the level of "today feels like chocolate," and I don't feel I firmly decide what I want each time.
I look at the package and vaguely go "Pie no Mi today" or "Toppo."
Of course that's the fruit of each manufacturer's marketing — in other words I'm well marketed — but either way, even in one of my own habits, buying snacks, I realized I don't know what I like.

With sweets especially, you'd think it'd be easy to tell by your own taste which are delicious — but I hadn't been doing that.

I think the same when making sandwiches, which I've gotten into lately.
Trying to make an egg sandwich, mashing boiled eggs and adding various seasonings.
Tasting the finished tartar-ish sauce, it was Japanese-style.
It was tasty, sure — but wait, do I like Japanese-style egg sandwiches? I wondered.
Not that I dislike them, but was there a seasoning I like more?

Not only egg sandwiches — my sense of seasoning in cooking isn't something I understand well myself.
By cuisine I like Japanese food best, but beyond that my identity is about as thin as "prefer bold flavors over light ones."

I'm not that attached to cooking or eating, but I realized again that clarifying this would change the impact on life happiness a lot, however you look at it.

Only recently did I learn I like Every Burger more than Pie no Mi or Toppo — not that I need a full ranking, but looking back I should at least have a slightly better scale.

That said, locking in what you like by putting it into words isn't necessarily good either — options are better with some slack.
As I've written before, I get bored easily and like taking on new things — and the cost of that was never making my likes clear.
Also: I'm interested in clothes, but lately I hadn't bought anything new or read magazines. When I finally went around shops again, it was still hugely fun and fulfilling — I noticed that again.

Widen the range of choices, and in parallel you need another scope where you focus on what you like.
Even as I write it, it sounds like a trivial point — but I think, half joking aside, it's a highly general and easy-to-overlook important angle. (Or maybe, pretending it's deep, it really is trivial...)